‘Today, customers expect instant fulfilment with rise in express deliveries’

Amit Maheshwari, Founder and CEO, Softlink Global said, “Traditional cargo flows were often planned weeks in advance, but today, customers expect instant fulfilment. This shift is compelling airlines, freight forwarders and technology providers to invest in smarter networks, digital booking platforms and AI-driven route planning. Express cargo is no longer just about speed — it’s about reliability, predictability and visibility. Airlines are rethinking fleet utilisation, dedicating narrow-body freighters for regional express flows and adopting real-time tracking technologies. For the industry, this means higher yields compared to general cargo, but also higher expectations on service levels. In short, time-definite logistics is becoming the growth engine that will push air cargo into a more agile, tech-enabled future.”