Shipping community needs to come together and formulate means to eliminate threats: Shahab Al Jassmi

The global pandemic has severely affected businesses around the world. The maritime industry too has experienced a major downturn. Shahab Al Jassmi, Commercial Director of Ports and Terminals – DP World, UAE Region, said, “It is important for the maritime community to come together and formulate means to eliminate threats to the business. Over the last few months, we have realised the importance of having strategic foresight. Such unprecedented situations test the calibre of all businesses. For us at DP World, UAE Region safeguarding business continuity, while protecting our employees from the risk of the virus was a top priority. Additionally, our sustained investments in digital technology and automation made operations highly resilient.”
Speaking about the roadblocks in business due to the global crisis Jassmi revealed key strategies DP World, UAE Region employs to overcome these challenges. He also shed light on the significance of embracing digital models of business to enhance the supply chain. Since the onset of COVID-19, DP World, UAE Region has been committed to facilitating an uninterrupted flow of medical supplies and essential goods. To ensure trade flow amid a deteriorating market, the company also introduced key digital initiatives with a focus on prudent cost management, better productivity, asset utilisation and automation processes. Their initiatives such as Jebel Ali Free Zone (Jafza) Customer Support, in addition to other measures like flexible monthly rental payments, deferred payments and choice of leasing warehouses on a short-term basis, have complemented the government’s strategy, boosting the maritime sector in the UAE and the Middle East region.

Jassmi expressed his views at CEO Forum focusing on challenges and future opportunities for ports and shipping in the Gulf Cooperation Council