From the pages of CargoTalk: People with strong digital backbone counter better to this crisis: Ashok Rajan

“Supply has never been a problem in the cargo industry before this pandemic,” says Ashok Rajan, Senior Vice President and Head – Cargo & Logistics Solutions, IBS Software. Calling digitisation a saving grace for most of the air cargo professionals, Rajan shares, “In last three months, nature of operations has started to change considerably. With the work from home concept, interactions have gone digital. People who had strong digital backbone have responded much better to this crisis.”

“In the time of crisis people are struggling to get connected to their customers in order to make sales. Hence, people who had access to digital sale channel are actually able to get a bigger chunk of the market than others,” he adds.