Cargo Breaking News
Softlink Global successfully hosted LogiTHON at IIT Bombay, bringing together India’s brightest engineering minds to tackle critical challenges in the logistics industry. Organised by Softlink Academy with support from IEOR and IIT Bombay, the event received an overwhelming response, with over 1,500 students from more than 250 engineering colleges registering to participate.
Addressing the participants, Amit Maheshwari, CEO of Softlink Global, reflected on his personal journey in logistics technology. He shared how he, as an engineer, accidentally entered the logistics industry, only to discover its vast potential for innovation and problem-solving.
“Logistics is one of the most dynamic industries in the world. The problems are real, the impact is global, and the need for solutions is immediate. Those who embrace this challenge will define the future of logistics.”
He further emphasised the growing role of AI, automation, and digital intelligence in logistics transformation: “Technology is not an option—it is the backbone of modern logistics. Seeing the solutions developed at LogiTHON, I am confident that the next generation of engineers is ready to lead this transformation.”
