‘With tech, industry can embrace innovation, boosting overall competitiveness’

Amit Maheshwari, Founder & CEO, Softlink Global said, “Adopting advanced technologies in logistics often faces hurdles like substantial initial costs and resistance to change. However, the long-term gains—such as enhanced efficiency, streamlined operations and improved accuracy—far outweigh these challenges. Organisations can overcome cost barriers through phased implementations, focusing on critical areas first. Resistance to change can be mitigated with clear communication, robust training programs and emphasising the tangible benefits for employees and customers alike. By addressing these issues, the industry can embrace innovation, boosting overall competitiveness.”